Actress, cancer research activist and diplomat Fran Drescher has created a skin care range that is in-line with her overall movement towards removing carcinogens from women’s products.
The cancer survivor — Drescher was diagnosed with uterine cancer in 2000 — wanted to stress her healthy living lifestyle through a product line, one that would be all natural, contain organic ingredients and would be free of carcinogens. Packaging would also reflect a more healthy lifestyle, with eco-friendly glass and aluminum.
Launching exclusively on TV shopping channel HSN on Nov. 10, the line, called FranBrand, has met all of her goals. Created to target women of all ages and skin types, FranBrand’s star product, Terrific Toner Gel, is a gel that tones and restores skin’s pH balance and can be used without a cotton ball or pad. It will sell for $19.90. There’s also the Classic Cleanser, a deep-cleaning wash, which can also remove makeup without a cloth, for $19.90. FranBrand also includes the Fabulous Face Lotion for the Day, a firming and lifting formula, for $29, and a night version, designed to fill in lines, for $32. There are two eye products, the Excellent Eye Gel, meant for both under the eye and the top lid, for $24, and the Excellent Eye Cream, for $26. The Sensual Serum, said to rejuvenate and repair damaged skin, will sell for $32, along with the Luscious Lip Balm, priced at $16. The Beautiful Body Cream, which was designed like a face cream and contains lifting and firming ingredients, will sell for $24.
A percentage of the proceeds will go towards Cancer Schmancer, a movement Drescher founded to promote women’s health care education and reform. The foundation also looks to impose harsher FDA restrictions on carcinogens in women’s products.
“I lived so I could talk about it,” said Drescher at a beauty press preview Wednesday, held at a suite at the Bryant Park Hotel.
“Cancer Schmancer” is also the name of Drescher’s book, published in May 2002, which aims to “empower women and help them learn the early warning whispers of cancer,” she said.The book ultimately progressed into a movement “to ensure that all women’s cancers be diagnosed while in Stage 1, the most curable stage.”
As a result of the Cancer Schmancer movement and her persistent activism, Drescher has been appointed as a U.S. Diplomat by Secretary of State Hillary Rodham Clinton as a public diplomacy envoy for women’s health issues.
FranBrand will launch during HSN’s Beauty Report show, and is expected to be a major fall launch, according to Michael Henry, senior vice president, beauty merchandising for HSN. FranBrand will appear on three one-hour segments on launch day, with one appearance during prime time featuring Drescher. According to Henry, HSN chose to sell FranBrand because it answers the questions: “Is it unique? Does it solve a customer need? Does it have a great story and a great storyteller?”
Industry sources expect FranBrand to generate $8 million to $10 million in first-year sales on HSN and hsn.com.
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