Frank Body’s limited-edition Shimmer Scrub has quickly become its most successful product launch to date. The holographic package is a first for the fast-growing Australian brand.The three-in-one exfoliator, moisturizer and body scrub racked up a 55,000-person wait list in under a week before its official launch date on May 1. Already sold out globally on Frank Body’s web site, Shimmer Scrub is still available in extremely limited quantities through Urban Outfitters. There is also a petition on Frank’s web site to bring the item, which retails for $19.99, back.Jess Hatzis, cofounder of Frank Body, said the company set out to do something completely new for its fervent and social media-savvy fan base. “We wanted to create something fun, that was like nothing our fans had ever seen before; something that would highlight their bods in the way they love to highlight their faces. The limited-edition nature of Shimmer Scrub meant we got to take our packaging to places it had never been before. In this case, it went all the way to Planet Shimmer,” she said.The launch was supported with a playful marketing campaign called “Throw Shimmer, Not Shade.”The brand’s “voice” aptly known as “Frank,” continues to push the envelope on social media with wit and humor, as evident in Frank’s tongue-in-cheek promotion of the limited-edition product. Other slogans surrounding Shimmer Scrub include: “Make every day a no-pants party, so you can turn weekdays into weekends,” and “De-robe and strobe.”Hatzis added that combining a shimmer effect with the skin-care benefits associated with the brand’s coffee-based formulas added even more fun.“Basically, it's a shimmery spa experience that you can have at home, without breaking the bank,” she said.Shimmer Scrub is among several items, from beverages to beauty, riding the holographic Unicorn wave. Wet ‘n Wild is rolling out a limited-edition Unicorn Glow Collection in Ulta Beauty on May 21 and holographic looks have also dominated nail art beauty as of late. And if customers successfully petition for it to return, there will be proof Shimmer Scrub is beyond a fad.More From WWD:Yes To Leads Mass Market Mask GrowthDreamDry, Spruce & Bond and Pucker Merge as Luxury Speed Salon ConceptMichael Kors Moving On to Jimmy Choo?
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion