Frank Body’s limited-edition Shimmer Scrub has quickly become its most successful product launch to date. The holographic package is a first for the fast-growing Australian brand.The three-in-one exfoliator, moisturizer and body scrub racked up a 55,000-person wait list in under a week before its official launch date on May 1. Already sold out globally on Frank Body’s web site, Shimmer Scrub is still available in extremely limited quantities through Urban Outfitters. There is also a petition on Frank’s web site to bring the item, which retails for $19.99, back.Jess Hatzis, cofounder of Frank Body, said the company set out to do something completely new for its fervent and social media-savvy fan base. “We wanted to create something fun, that was like nothing our fans had ever seen before; something that would highlight their bods in the way they love to highlight their faces. The limited-edition nature of Shimmer Scrub meant we got to take our packaging to places it had never been before. In this case, it went all the way to Planet Shimmer,” she said.The launch was supported with a playful marketing campaign called “Throw Shimmer, Not Shade.”The brand’s “voice” aptly known as “Frank,” continues to push the envelope on social media with wit and humor, as evident in Frank’s tongue-in-cheek promotion of the limited-edition product. Other slogans surrounding Shimmer Scrub include: “Make every day a no-pants party, so you can turn weekdays into weekends,” and “De-robe and strobe.”Hatzis added that combining a shimmer effect with the skin-care benefits associated with the brand’s coffee-based formulas added even more fun.“Basically, it's a shimmery spa experience that you can have at home, without breaking the bank,” she said.Shimmer Scrub is among several items, from beverages to beauty, riding the holographic Unicorn wave. Wet ‘n Wild is rolling out a limited-edition Unicorn Glow Collection in Ulta Beauty on May 21 and holographic looks have also dominated nail art beauty as of late. And if customers successfully petition for it to return, there will be proof Shimmer Scrub is beyond a fad.More From WWD:Yes To Leads Mass Market Mask GrowthDreamDry, Spruce & Bond and Pucker Merge as Luxury Speed Salon ConceptMichael Kors Moving On to Jimmy Choo?
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia