By  on May 15, 2017

Frank Body’s limited-edition Shimmer Scrub has quickly become its most successful product launch to date. The holographic package is a first for the fast-growing Australian brand.

The three-in-one exfoliator, moisturizer and body scrub racked up a 55,000-person wait list in under a week before its official launch date on May 1. Already sold out globally on Frank Body’s web site, Shimmer Scrub is still available in extremely limited quantities through Urban Outfitters. There is also a petition on Frank’s web site to bring the item, which retails for $19.99, back.

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