A DNA-based personalized skin-care plan, once the domain of dermatologists or prestige retailers, is now only a drugstore visit away.HomeDNA Skin Care just rolled out in select CVS Pharmacy doors and on HomeDNA.com with plans to add 4,000 other drugstores next month. Based on DNA, The HomeDNA Skin Care report allows consumers to get a guide on how to build a complete and customized skin-care regimen. The kit retails for $24.99 plus a separate $79 lab fee. Similar testing is offered by some dermatologists at price tags exceeding $300.The report includes a summary of the test’s findings, detailed information about each of the seven skin-aging concerns along with specific recommendations for topical ingredients, supplements and professional treatments that may lead to younger-looking skin.The genetic profiling and analysis is done, examining 28 genetic markers, by the team of scientific experts at DNA Diagnostics Center, a DNA testing laboratory. DNA is collected at home with a quick, painless cheek swab, mailed to the lab for processing and analysis, and within just two weeks of submitting samples, final test results are posted to the customer’s secure online account.The DNA test is seen as an avenue to help consumers in the primarily self-service mass market sift through an overwhelming array of skin-care choices.Instead of a one-size-fits-all approach, shoppers can get a tailor-made blueprint for skin health. According to a recent survey conducted by Direct Advantage Partners, seven out of 10 respondents are not happy with their current skin-care routines. Many cited that they are not getting the results they had hoped for and feel like they are throwing away money trying out different products that may or may not work. According to the same survey, only one in five women are confident in their skin-care choices since individual beauty and antiaging products do not work the same for everyone. That’s where DNA testing comes into play.“Because everyone is genetically unique, the sheer volume of data we analyze means that the report can provide a truly unique experience for each individual,” said Dave Silver, vice president of marketing for DDC. “Depending on the customer's scores, the report lists several topical ingredients to address each category.” The categories include fine lines, wrinkles, pigmentation, sensitivity and other issues.The recommended plans stretch beyond creams and oils, he added. The report also yields internal-supplement recommendations as well as professional treatment suggestions, based on a customer's DNA. “This means that not only can she have full control over how to create a skin-care regimen at home, but she can also seek advice from nutritionists and cosmetic clinics to help her implement a complete treatment plan.”Specific types, not brands, are recommended of supplements, professional treatments and topical ingredients. “For example, if the report shows a lower genetic predisposition to developing wrinkles but a higher likelihood for pigmentation, then it makes it much easier for the customer to choose ingredients that help with potential problem areas,” Silver explained.The skin-care program is just one in HomeDNA’s menu, which also includes weight management and ancestry testing. Driven by technology, product customization is finally becoming a reality, even for the mass market.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)