BERLIN — German men spend an average of 30 minutes on daily skin and body care, and represent a booming market for a range of cosmetics products, according to a recent study by Burda Community Network, the marketing organization of the Burda publishing group, the VKE (the German Association of Cosmetic Producers) and Playboy’s German edition.
In an online survey, 1,763 men were queried about their cosmetics purchases and routines. On average, they said they spent 17 minutes on body care and 13 minutes on face care (not including bathing and shaving). The VKE’s Martin Ruppmann says the figure exceeds the average German woman’s 26-minute daily routine, from a 2007 study.
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