Glow Recipe's skin-care business is on a roll.The K-beauty incubator and e-commerce site launched its namesake product line at Sephora in May 2017. With the launch of its fourth product on June 1 on sephora.com — the Watermelon Glow Jelly Sheet Mask, $8 — industry sources estimate the skin-care brand will do $30 million in retail sales in 2018 alone.Christine Chang and Sarah Lee, Glow Recipe's cofounders and co-chief-executive officers, began Glow Recipe as a curated e-commerce distribution platform for K-beauty products in the U.S., later branching out to private labeling products for retailers and ultimately, their own skin-care line. The multitasking Glow Recipe skin-care range has quickly gained a cult following thanks to Chang and Lee's knack for social media marketing. On the day it launched in May 2017, the brand's Watermelon Glow Sleeping Mask sold out and amassed a 5,000-person wait list on sephora.com.As the concept of K-beauty continues to proliferate in the U.S., Glow Recipe is just one of several businesses that began as K-beauty e-commerce platforms and have expanded into retail, product lines and content. Alicia Yoon's Peach & Lily went from curated K-beauty e-commerce site to pop-ups within Macy's stores and a private label line called Peach Slices at CVS. This month, Yoon launched the first product in her Peach & Lily skin-care line — the Glass Refining Skin Serum, $39. Charlotte Cho's Soko Glam platform has moved from online retail into a content site, The Klog, and pop-ups within Bloomingdale's and in SoHo.Glow Recipe skin care, said Lee, while formulated with Korean technology and inspired by South Korean heritage — both cofounders remember their grandmothers using watermelon rinds to soothe irritated skin — is seen by consumers as simply a skin-care line, not a K-beauty brand. At the Sephora, the brand is shifting its presence from the K-beauty wall to Scouted by Sephora fixtures."It's transcended [from] trend to a movement," Chang said of K-beauty. "It's really brought into the market a new approach to skin care, whether that be product, a fun texture or something that is easy to use so that skin care is no longer a chore."Systematically dropping products throughout the year is one way Glow Recipe generates buzz for its skin-care line. The brand launched with its Blueberry Bounce Cleanser and Watermelon Sleeping Mask in May of last year and Watermelon Pink Juice Moisturizer in January 2018. "We’re laser-focused on each launch — we give it enough time for the awareness to take place and for people to share what they love through organic content and conversations.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim