By  on August 29, 2008

LOS ANGELES — Direct-response behemoth Guthy-Renker is adding Ice Elements to a skin care roster that includes Proactiv and Meaningful Beauty.

Elliott Segal, vice president of production at Guthy-Renker, said the authenticity of Ice Elements’ founder Shelly Maguire, the brand’s loyal following and its demonstrable results make it a good fit for infomercials.

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