Men’s skin care marketer Jack Black is taking a different tack — into the world of high-tech, peptide-based product formulations — with the March launch of two new facial skin care products for men, Rx Series Protein Booster Eye Rescue and Skin Serum.
The two items, which also employ botanical extracts, are the first in what’s intended to be a quartet of Rx Series items, according to Emily Dalton and Curran Dandurand, who founded the brand in 2000.
They added that they anticipate the next two Rx Series products will be introduced either late this year or in early 2010.
“The Rx Series has high concentrations of active, clinical-strength [ingredients],” Dalton said during a recent interview. “There are a range of peptides in the products,” she added, “at levels that have documented, clinical, meaningful effects. They work at a cellular level to improve skin by boosting collagen.”
The Rx Series Protein Booster duo is set to be introduced March 1 at about 500 doors, including Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Sephora locations. The brand’s full distribution is about 700 doors, including spas and independent specialty stores.
A proprietary, multiple-peptide-infused ingredient, called Matrixyl 3000, is key to the benefit claims of the Rx Series Protein Booster items, which also contain omega-3, amino acids, caffeine and Synake, a synthetic snake venom, to create a Botox effect. Matrixyl 3000 is used in about a 4 percent concentration in the products and is said to reduce wrinkles by 45 percent within two months.
The Skin Serum, which comes in a 60-ml. pump, is priced at $60, while Eye Rescue, which comes in a 15-ml. pump, is priced at $40. The Rx Series Protein Booster items, which are a subbrand of Jack Black’s so-called Pure Science Technology range, could combine to do $1 million in first-year retail sales, according to industry sources.
There are about 30 items in the current Jack Black assortment, which, according to sources’ estimates, generated roughly $30 million in total sales last year. Rx Series packaging is designed to have a “streamlined, clinical feel,” Dalton noted, a departure from Jack Black’s signature dark blue and black packaging.
While the Jack Black brand has a following that consists of guys ages 25 to 50, according to executives, “We do see the [audience for Rx Series] skewing older,” said Dalton.
To support the launch of the Rx Series Protein Booster duo, about 100,000 sample packets will be distributed in-store and online. There will also be cooperative advertising with Nordstrom and Bloomingdale’s and facial events in “key doors,” noted Dalton.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)