Kiehl’s has its eye on an addition to its Super Multi-Corrective Cream offering — Super Multi-Corrective Eye-Opening Serum, due in mid-August.
“After we launched our Super Multi-Corrective Cream last August, we turned our efforts to the eye area, as that is a major concern for nearly all of our customers, even those in their 20s,” said Chris Salgardo, president of Kiehl’s. “Kiehl’s Super Multi-Corrective Eye-Opening Serum was developed to address aging around the full orbital area, with key ingredients to help target the distinct behaviors of the entire eye area.” Salgardo added that the serum is intended to smooth, lift, firm and restore youthful shape to eyes.
“The eye area is one of the first places to show the signs of aging,” said Dr. Adam Geyer, consulting dermatologist for Kiehl’s. “Eye-area aging occurs around the entire eye contour, with the appearance of lines and wrinkles, crow’s feet and the tough-to-address sagging skin.”
“Most eye creams and serums address fine lines, wrinkles, dark circles and some loss of elasticity,” added Dr. Geoff Genesky, head of Kiehl’s Skin Care Laboratory and the company’s research and innovation manager. “Our research and innovation team wanted to bring true innovation to the aging-eye category, with five-in-one, true ‘eye-opening’ results. This required the use of an effective, yet gentle ingredient — botanically derived rhamnose — plus an extremely well-documented hydrating polymer, sodium hyaluronate, to visibly smooth wrinkles around the lateral and lower orbital area, resulting in younger-looking eyes.”
Rhamnose is said to promote cell proliferation, thus helping increase epidermal thickness, which is key to addressing the thinning eye area, said Genesky. The ingredient is also said to reinforce the skin’s structure by stimulating the synthesis of specific proteins involved in skin cohesion.
Skin-illuminating minerals are included to provide instant brightening results.
The product will retail for $48 for 15 ml. While Salgardo declined comment on projected sales, industry sources estimated that the serum could do about $6 million at retail in its first year on counter.
A second serum, Hydro-Plumping Re-Texturizing Serum Concentrate, is intended for full-face use and will bow in October, said Salgardo. The product, $58 for 1.7 oz., is intended to address age-related dehydration. “Unlike dry skin, which is a skin type that lacks oil, age-related dehydration is caused by an imbalance and lack of water within the skin that occurs as we age, meaning even oily skin types can experience this condition,” said Salgardo. “When age-related dehydration occurs, skin is not only more prone to showing signs of aging sooner, but it can also appear dull, tired and depleted.”
“Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate was inspired by dermatologist antiaging hydration procedures, such as Juvéderm Hydrate, and is formulated with a potent complex of plant-based glycerin, a natural moisture magnet, and Shiso Leaf extract, which helps protect the anchoring of deep moisture into the skin’s surface layers,” said Geyer. “Plant-based glycerin is a time-tested, renowned skin-care ingredient known for its highly efficacious hydrating benefits. While some forms of glycerin are synthetic, the glycerin used in Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate is plant-based, derived from sources such as palm fruit, rapeseed and coconut. It is hygroscopic, which means it absorbs water from the environment into the skin. Not only does it pull water into skin, it goes a step further, creating a reservoir effect and enhancing the water-holding capacity of the skin, helping to promote skin elasticity and facilitating healthy epidermal-barrier function. Also, glycerin has been shown to help desquamation, encouraging healthy new cells to reach the skin’s surface.”
“Dermatologists have long considered dehydration as a factor that accelerates aging, yet it has often only been treated with procedures or simple moisturizing ingredients,” said Genesky. “This innovative formula acts on one of the key causes of dull, tired, aging skin to offer a clinically demonstrated antiaging solution for customers of all ages.”
Industry sources estimated that Hydro-Plumping Re-Texturizing Serum Concentrate would do about $8 million at retail in its first year on counter.
Both products will be sold in Kiehl’s full U.S. distribution — 300 specialty stores and 53 freestanding Kiehl’s doors.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)