Kiehl’s has its eye on an addition to its Super Multi-Corrective Cream offering — Super Multi-Corrective Eye-Opening Serum, due in mid-August.
“After we launched our Super Multi-Corrective Cream last August, we turned our efforts to the eye area, as that is a major concern for nearly all of our customers, even those in their 20s,” said Chris Salgardo, president of Kiehl’s. “Kiehl’s Super Multi-Corrective Eye-Opening Serum was developed to address aging around the full orbital area, with key ingredients to help target the distinct behaviors of the entire eye area.” Salgardo added that the serum is intended to smooth, lift, firm and restore youthful shape to eyes.
“The eye area is one of the first places to show the signs of aging,” said Dr. Adam Geyer, consulting dermatologist for Kiehl’s. “Eye-area aging occurs around the entire eye contour, with the appearance of lines and wrinkles, crow’s feet and the tough-to-address sagging skin.”
“Most eye creams and serums address fine lines, wrinkles, dark circles and some loss of elasticity,” added Dr. Geoff Genesky, head of Kiehl’s Skin Care Laboratory and the company’s research and innovation manager. “Our research and innovation team wanted to bring true innovation to the aging-eye category, with five-in-one, true ‘eye-opening’ results. This required the use of an effective, yet gentle ingredient — botanically derived rhamnose — plus an extremely well-documented hydrating polymer, sodium hyaluronate, to visibly smooth wrinkles around the lateral and lower orbital area, resulting in younger-looking eyes.”
Rhamnose is said to promote cell proliferation, thus helping increase epidermal thickness, which is key to addressing the thinning eye area, said Genesky. The ingredient is also said to reinforce the skin’s structure by stimulating the synthesis of specific proteins involved in skin cohesion.
Skin-illuminating minerals are included to provide instant brightening results.
The product will retail for $48 for 15 ml. While Salgardo declined comment on projected sales, industry sources estimated that the serum could do about $6 million at retail in its first year on counter.
A second serum, Hydro-Plumping Re-Texturizing Serum Concentrate, is intended for full-face use and will bow in October, said Salgardo. The product, $58 for 1.7 oz., is intended to address age-related dehydration. “Unlike dry skin, which is a skin type that lacks oil, age-related dehydration is caused by an imbalance and lack of water within the skin that occurs as we age, meaning even oily skin types can experience this condition,” said Salgardo. “When age-related dehydration occurs, skin is not only more prone to showing signs of aging sooner, but it can also appear dull, tired and depleted.”
“Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate was inspired by dermatologist antiaging hydration procedures, such as Juvéderm Hydrate, and is formulated with a potent complex of plant-based glycerin, a natural moisture magnet, and Shiso Leaf extract, which helps protect the anchoring of deep moisture into the skin’s surface layers,” said Geyer. “Plant-based glycerin is a time-tested, renowned skin-care ingredient known for its highly efficacious hydrating benefits. While some forms of glycerin are synthetic, the glycerin used in Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate is plant-based, derived from sources such as palm fruit, rapeseed and coconut. It is hygroscopic, which means it absorbs water from the environment into the skin. Not only does it pull water into skin, it goes a step further, creating a reservoir effect and enhancing the water-holding capacity of the skin, helping to promote skin elasticity and facilitating healthy epidermal-barrier function. Also, glycerin has been shown to help desquamation, encouraging healthy new cells to reach the skin’s surface.”
“Dermatologists have long considered dehydration as a factor that accelerates aging, yet it has often only been treated with procedures or simple moisturizing ingredients,” said Genesky. “This innovative formula acts on one of the key causes of dull, tired, aging skin to offer a clinically demonstrated antiaging solution for customers of all ages.”
Industry sources estimated that Hydro-Plumping Re-Texturizing Serum Concentrate would do about $8 million at retail in its first year on counter.
Both products will be sold in Kiehl’s full U.S. distribution — 300 specialty stores and 53 freestanding Kiehl’s doors.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion