Kiehl’s has its eye on an addition to its Super Multi-Corrective Cream offering — Super Multi-Corrective Eye-Opening Serum, due in mid-August.
“After we launched our Super Multi-Corrective Cream last August, we turned our efforts to the eye area, as that is a major concern for nearly all of our customers, even those in their 20s,” said Chris Salgardo, president of Kiehl’s. “Kiehl’s Super Multi-Corrective Eye-Opening Serum was developed to address aging around the full orbital area, with key ingredients to help target the distinct behaviors of the entire eye area.” Salgardo added that the serum is intended to smooth, lift, firm and restore youthful shape to eyes.
“The eye area is one of the first places to show the signs of aging,” said Dr. Adam Geyer, consulting dermatologist for Kiehl’s. “Eye-area aging occurs around the entire eye contour, with the appearance of lines and wrinkles, crow’s feet and the tough-to-address sagging skin.”
“Most eye creams and serums address fine lines, wrinkles, dark circles and some loss of elasticity,” added Dr. Geoff Genesky, head of Kiehl’s Skin Care Laboratory and the company’s research and innovation manager. “Our research and innovation team wanted to bring true innovation to the aging-eye category, with five-in-one, true ‘eye-opening’ results. This required the use of an effective, yet gentle ingredient — botanically derived rhamnose — plus an extremely well-documented hydrating polymer, sodium hyaluronate, to visibly smooth wrinkles around the lateral and lower orbital area, resulting in younger-looking eyes.”
Rhamnose is said to promote cell proliferation, thus helping increase epidermal thickness, which is key to addressing the thinning eye area, said Genesky. The ingredient is also said to reinforce the skin’s structure by stimulating the synthesis of specific proteins involved in skin cohesion.
Skin-illuminating minerals are included to provide instant brightening results.
The product will retail for $48 for 15 ml. While Salgardo declined comment on projected sales, industry sources estimated that the serum could do about $6 million at retail in its first year on counter.
A second serum, Hydro-Plumping Re-Texturizing Serum Concentrate, is intended for full-face use and will bow in October, said Salgardo. The product, $58 for 1.7 oz., is intended to address age-related dehydration. “Unlike dry skin, which is a skin type that lacks oil, age-related dehydration is caused by an imbalance and lack of water within the skin that occurs as we age, meaning even oily skin types can experience this condition,” said Salgardo. “When age-related dehydration occurs, skin is not only more prone to showing signs of aging sooner, but it can also appear dull, tired and depleted.”
“Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate was inspired by dermatologist antiaging hydration procedures, such as Juvéderm Hydrate, and is formulated with a potent complex of plant-based glycerin, a natural moisture magnet, and Shiso Leaf extract, which helps protect the anchoring of deep moisture into the skin’s surface layers,” said Geyer. “Plant-based glycerin is a time-tested, renowned skin-care ingredient known for its highly efficacious hydrating benefits. While some forms of glycerin are synthetic, the glycerin used in Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate is plant-based, derived from sources such as palm fruit, rapeseed and coconut. It is hygroscopic, which means it absorbs water from the environment into the skin. Not only does it pull water into skin, it goes a step further, creating a reservoir effect and enhancing the water-holding capacity of the skin, helping to promote skin elasticity and facilitating healthy epidermal-barrier function. Also, glycerin has been shown to help desquamation, encouraging healthy new cells to reach the skin’s surface.”
“Dermatologists have long considered dehydration as a factor that accelerates aging, yet it has often only been treated with procedures or simple moisturizing ingredients,” said Genesky. “This innovative formula acts on one of the key causes of dull, tired, aging skin to offer a clinically demonstrated antiaging solution for customers of all ages.”
Industry sources estimated that Hydro-Plumping Re-Texturizing Serum Concentrate would do about $8 million at retail in its first year on counter.
Both products will be sold in Kiehl’s full U.S. distribution — 300 specialty stores and 53 freestanding Kiehl’s doors.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)