With its new Skin Rescuer Stress-Minimizing Daily Hydrator, Kiehl’s Since 1851 is looking to change the way internal stress manifests on the skin.
“This is a game-changer,” said Chris Salgardo, president of Kiehl’s USA. “Stress affects every area of the body, including skin. In the short term, it can cause inflammation in skin, with redness, blotchiness and breakouts. In the long term, it weakens the skin barrier and leads to premature aging. It can also exacerbate conditions like eczema, psoriasis, rosacea and chronic dry skin. This product is intended to deal with all of these issues.”
That is accomplished in three steps, said Salgardo. First, a cocktail of chamomile extract, glycerin and shea butter treat, calm and hydrate the skin. Next, rose gallica extract limits the release of stress signals to the skin, he said. “This then breaks the stress cycle, which minimizes the inflammatory response,” he explained. Finally, the skin’s barriers are protected from future reactions with mannose, a monosaccharide; squalene, derived from olives, and a proprietary ceramide blend. “Mannose is the magic bullet — it repairs from the inside out,” said Salgardo. “Then, squalene works from the outside in to reinforce the skin’s barrier strength.”
“A weakened skin barrier is the gateway to problem skin,” said Dr. Angelike Galdi, head chemist and assistant vice president of Kiehl’s Research and Innovation. “In this development, our research was about honing in on the cause — inflammation — and tracing this back even further to the original culprit: internal or emotional stress. It was then clear to us why so many people were faced with these skin concerns. The next step was determining how to break the cycle that leads to visible skin problems. It was clear stopping stress in our customers’ lives wasn’t possible, so we determined we could help the skin to be less vulnerable via a strengthened skin barrier; to offer our customers a true solution.”
The brand worked with Columbia University scientists to formulate the product, he added. “Through the autonomic nervous system, stress can affect all organs in the body, and the skin is no exception,” said Dr. Adam Geyer, a consulting dermatologist for Kiehl’s product development. “The skin is our body’s largest organ and where the first signs of stress begin to appear regardless of age.” For that reason, said Salgardo, the company is not targeting a specific age group with Skin Rescuer.
Skin Rescuer will retail for $40 and will be sold in about 300 specialty stores in the U.S., as well as at 50 freestanding Kiehl’s stores and on kiehls.com. While national advertising is not planned, the product will be promoted with animated store windows featuring a life preserver with the bottle as well as direct-mail pieces.
While Salgardo declined to discuss sales projections, industry sources estimated that the new product could do $5 million at retail in its first year on counter.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast