With its new Skin Rescuer Stress-Minimizing Daily Hydrator, Kiehl’s Since 1851 is looking to change the way internal stress manifests on the skin.
“This is a game-changer,” said Chris Salgardo, president of Kiehl’s USA. “Stress affects every area of the body, including skin. In the short term, it can cause inflammation in skin, with redness, blotchiness and breakouts. In the long term, it weakens the skin barrier and leads to premature aging. It can also exacerbate conditions like eczema, psoriasis, rosacea and chronic dry skin. This product is intended to deal with all of these issues.”
That is accomplished in three steps, said Salgardo. First, a cocktail of chamomile extract, glycerin and shea butter treat, calm and hydrate the skin. Next, rose gallica extract limits the release of stress signals to the skin, he said. “This then breaks the stress cycle, which minimizes the inflammatory response,” he explained. Finally, the skin’s barriers are protected from future reactions with mannose, a monosaccharide; squalene, derived from olives, and a proprietary ceramide blend. “Mannose is the magic bullet — it repairs from the inside out,” said Salgardo. “Then, squalene works from the outside in to reinforce the skin’s barrier strength.”
“A weakened skin barrier is the gateway to problem skin,” said Dr. Angelike Galdi, head chemist and assistant vice president of Kiehl’s Research and Innovation. “In this development, our research was about honing in on the cause — inflammation — and tracing this back even further to the original culprit: internal or emotional stress. It was then clear to us why so many people were faced with these skin concerns. The next step was determining how to break the cycle that leads to visible skin problems. It was clear stopping stress in our customers’ lives wasn’t possible, so we determined we could help the skin to be less vulnerable via a strengthened skin barrier; to offer our customers a true solution.”
The brand worked with Columbia University scientists to formulate the product, he added. “Through the autonomic nervous system, stress can affect all organs in the body, and the skin is no exception,” said Dr. Adam Geyer, a consulting dermatologist for Kiehl’s product development. “The skin is our body’s largest organ and where the first signs of stress begin to appear regardless of age.” For that reason, said Salgardo, the company is not targeting a specific age group with Skin Rescuer.
Skin Rescuer will retail for $40 and will be sold in about 300 specialty stores in the U.S., as well as at 50 freestanding Kiehl’s stores and on kiehls.com. While national advertising is not planned, the product will be promoted with animated store windows featuring a life preserver with the bottle as well as direct-mail pieces.
While Salgardo declined to discuss sales projections, industry sources estimated that the new product could do $5 million at retail in its first year on counter.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty