Call it a corrective cocktail: Kiehl’s has combined and stabilized three skin-care ingredients to create its new Super Multi-Corrective Cream.
“This will be our biggest skin-care launch in several years,” said Chris Salgardo, president of Kiehl’s USA. “We’re combining three different ingredients which previously were unable to be combined and remain stable. Geoff Genesky, head of Kiehl’s skin-care laboratory and our research and innovation manager, and his team, after working for 17 months on the formula, were able to combine them in a very effective, yet very gentle, formula.”
The three ingredients which make up Tri-Active are jasmonic acid, a substance plants produce when damaged that is said to support epidermal renewal and address wrinkles, fine lines and skin smoothness; beech tree extract, said to improve skin firmness, and fragmented hyaluronic acid, intended to reinforce skin’s short- and long-term moisturization and improve skin barrier function.
“We had to identify ideal ingredients that when combined would quickly and effectively improve multiple skin-care concerns,” said Genesky, noting that these three were at the top of the list.
Genesky and his team had their work cut out for them, however. They had to discover a way to incorporate jasmonic acid without destabilizing the emulsion, a challenge since its high level of electrolytes make it hard to build viscosity, as well as incorporate beech tree extract at a high level without making the product gummy, as beech tree extract is quite sticky, he pointed out.
While suitable for all ages, the brand anticipates that the bulk of consumers will be 40-plus. “The problems this product addresses, especially lifting and firming, are most often cited as concerns by women in this age range,” said Lisa Lesman, assistant vice president of marketing for Kiehl’s.
Super Multi-Corrective Cream will be sold in about 350 Kiehl’s and specialty stores in the U.S. A 2.5-oz. jar will retail for $62.
While executives declined to comment on sales projections, industry sources estimated Super Multi-Corrective Cream could do $10 million at retail in its first year on counter.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion