By  on January 12, 2012

Kimora Lee Simmons, who has put her name on six fragrances with thoughts of a seventh and has dabbled in the color cosmetics market, is stepping into the skin care business with a worldly attitude.

For her debut, Simmons has developed a nine-item treatment line called Shinto Clinical, which is designed to encompass cultural elements of the East and the West with a dash of humor thrown in. “This line is about their Eastern allure of diet and beautiful skin. It’s based on cultures that live from the sea,” she said, ticking a list of ingredients such as fish oil, pearl powder, omegas, beta glucan, mushroom and Wakame kelp extract. “The Western [influence] is the medicine, the efficacy, the delivery and the clinical results. That’s why we call this Shinto Clinical; this is really a clinical range.” Shinto means “of the gods,” she noted.

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