By  on June 27, 2014

Korres, a naturally based, Greek skin-care and color cosmetics brand, is making another push into the U.S. with a new antiaging brand, a new president and a renewed resolve.

The Black Pine Collection, a four-product line designed to firm, contour and instantly lift sagging skin, will be launched in 303 Sephora doors on July 11. “This is the next step,” said founder George Korres. “It is going to elevate the brand to a more scientific level,” he noted, adding that the products will also widen consumer awareness of the brand. Korres said the U.S. is key to the company. “The future of the brand is here,” he said.

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