With an organic berry blend at its core, enhanced by peptides and other potent antioxidants, a new skin care line slated to launch in March aims to synthesize the best of East and West.
Kumaara — which translates as “youth” in Sanskrit — is the first skin care offering from Los Angeles-based Iconic Labs, which last year offered a Japanese-inspired hair care range, Ookisa. Kumaara, which will be available beginning in mid-March, is a six-item line that “takes the latest advancements in science and combines those with beneficial and healthy ingredients,” said Casi Morris, Iconic’s senior director of marketing, health and beauty. The collection is split between eye and face items. According to Morris, consumer research indicated that women were concerned about aging around the eye area, and would be responsive to products that were founded on natural and organic ingredients but were as effective as their more chemically-based counterparts.
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