La Prairie is bringing a new dynamic to the market this fall: Cellular Power Serum, part of the company’s existing Power Collection.
Cellular Power Serum will make its debut in September and is the third stockkeeping unit in the collection.
“First, we had Cellular Power Infusion, to boost and energize skin four times a year,” said Lynne Florio, global brand president of La Prairie. “Next, we developed Cellular Power Charge Night, to recover and recharge skin while you sleep. Now with Cellular Power Serum as part of the trio, every potential aging sign in skin is slowed down.” Cellular Power Infusion was launched in February 2011 and Cellular Power Charge Night in September 2011.
“This daily serum is quite literally a triple threat against aging, ensuring synergistic energy, protection and defense,” added François Le Gloan, vice president, Americas & Oceania for La Prairie.
The product features a trio of proprietary complexes, said Le Gloan. Defense-Fortifying Complex, a plant-infused complex containing giant knotweed, blue microalgae and heart leaf globe daisy, is said to support the functionality of skin’s oxidation sensors and prevent glycation, which can lead to a loss of skin suppleness and creation of wrinkles. Cellular Power Complex, which includes such ingredients as Swiss snow algae and tissue guidance matrix, is said to fuel defense and stimulate the skin’s natural processes for repair. Cellular Complex, which includes ginseng root extract, horsetail extract and glycoproteins, is said to help stimulate the skin’s renewal process while moisturizing and energizing skin. The formula also includes panthenol and sodium hyaluronate for moisturizing properties.
The serum will be available in about 220 specialty store doors in the U.S., including Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue, and will retail for $475 for 1.7 oz. Pricing is on par with the other items in the collection.
A digital advertising campaign will break the first week in September and run through the end of October on beauty, fashion and lifestyle Web sites, noted Amanda Macino, national training director, La Prairie.
While executives declined comment on projected sales, industry sources estimated that the new serum would generate $60 million at retail globally in its first year on counter, with about 15 percent of that figure expected to be done in the U.S.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast