La Prairie is bringing a new dynamic to the market this fall: Cellular Power Serum, part of the company’s existing Power Collection.
Cellular Power Serum will make its debut in September and is the third stockkeeping unit in the collection.
“First, we had Cellular Power Infusion, to boost and energize skin four times a year,” said Lynne Florio, global brand president of La Prairie. “Next, we developed Cellular Power Charge Night, to recover and recharge skin while you sleep. Now with Cellular Power Serum as part of the trio, every potential aging sign in skin is slowed down.” Cellular Power Infusion was launched in February 2011 and Cellular Power Charge Night in September 2011.
“This daily serum is quite literally a triple threat against aging, ensuring synergistic energy, protection and defense,” added François Le Gloan, vice president, Americas & Oceania for La Prairie.
The product features a trio of proprietary complexes, said Le Gloan. Defense-Fortifying Complex, a plant-infused complex containing giant knotweed, blue microalgae and heart leaf globe daisy, is said to support the functionality of skin’s oxidation sensors and prevent glycation, which can lead to a loss of skin suppleness and creation of wrinkles. Cellular Power Complex, which includes such ingredients as Swiss snow algae and tissue guidance matrix, is said to fuel defense and stimulate the skin’s natural processes for repair. Cellular Complex, which includes ginseng root extract, horsetail extract and glycoproteins, is said to help stimulate the skin’s renewal process while moisturizing and energizing skin. The formula also includes panthenol and sodium hyaluronate for moisturizing properties.
The serum will be available in about 220 specialty store doors in the U.S., including Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue, and will retail for $475 for 1.7 oz. Pricing is on par with the other items in the collection.
A digital advertising campaign will break the first week in September and run through the end of October on beauty, fashion and lifestyle Web sites, noted Amanda Macino, national training director, La Prairie.
While executives declined comment on projected sales, industry sources estimated that the new serum would generate $60 million at retail globally in its first year on counter, with about 15 percent of that figure expected to be done in the U.S.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)