La Prairie is bringing a new dynamic to the market this fall: Cellular Power Serum, part of the company’s existing Power Collection.
Cellular Power Serum will make its debut in September and is the third stockkeeping unit in the collection.
“First, we had Cellular Power Infusion, to boost and energize skin four times a year,” said Lynne Florio, global brand president of La Prairie. “Next, we developed Cellular Power Charge Night, to recover and recharge skin while you sleep. Now with Cellular Power Serum as part of the trio, every potential aging sign in skin is slowed down.” Cellular Power Infusion was launched in February 2011 and Cellular Power Charge Night in September 2011.
“This daily serum is quite literally a triple threat against aging, ensuring synergistic energy, protection and defense,” added François Le Gloan, vice president, Americas & Oceania for La Prairie.
The product features a trio of proprietary complexes, said Le Gloan. Defense-Fortifying Complex, a plant-infused complex containing giant knotweed, blue microalgae and heart leaf globe daisy, is said to support the functionality of skin’s oxidation sensors and prevent glycation, which can lead to a loss of skin suppleness and creation of wrinkles. Cellular Power Complex, which includes such ingredients as Swiss snow algae and tissue guidance matrix, is said to fuel defense and stimulate the skin’s natural processes for repair. Cellular Complex, which includes ginseng root extract, horsetail extract and glycoproteins, is said to help stimulate the skin’s renewal process while moisturizing and energizing skin. The formula also includes panthenol and sodium hyaluronate for moisturizing properties.
The serum will be available in about 220 specialty store doors in the U.S., including Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue, and will retail for $475 for 1.7 oz. Pricing is on par with the other items in the collection.
A digital advertising campaign will break the first week in September and run through the end of October on beauty, fashion and lifestyle Web sites, noted Amanda Macino, national training director, La Prairie.
While executives declined comment on projected sales, industry sources estimated that the new serum would generate $60 million at retail globally in its first year on counter, with about 15 percent of that figure expected to be done in the U.S.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)