The overlap between food and beauty is only becoming more official.Two former La Prairie executives are launching a new concept — Well Within — that connects the dots between beauty, nutrition and wellness. The business will launch, complete with a seven-product skin-care line, in mid-April.Well Within is the brainchild of cofounders Lynne Florio, formerly global brand president, and Renee Tavoularis, formerly vice president of global e-commerce and digital marketing, at La Prairie.“It’s grounded in skin care — the beauty sector we know best — but [Well Within] is inclusive of nutrition and lifestyle to really embrace a holistic approach to beauty wellness,” Florio said. “The connection between the products you put on your skin and the nutrition and lifestyle choices are really integrated into your skin health and overall well-being.”The company’s April launch will include skin-care line Planted in Beauty, as well as its web site, which features thorough product ingredient breakdowns as well as recipes and wellness coaching options. Industry sources projected the business could do about $1 million in sales in its first 12 months.Product-wise, Florio and Tavoularis formulated Planted in Beauty as a transparent (every ingredient, even the ones in fragrance, is listed on the packaging), cruelty-free, chemical-free, Environmental Working Group-certified, organic line. Key ingredients vary by-product, but all are derived from plants.[caption id="attachment_10845933" align="alignleft" width="240"] Firm + Smooth + Brighten Reparative Complex[/caption]The lineup includes Purify & Condition Makeup Remover, Soothe & Soften Cleansing Emulsion, Polish & Resurface Detox Exfoliant, Balance & Calm Toning Lotion, Firm & Smooth & Brighten Reparative Complex, Depuff & Illuminate Eye Firming Complex and Nourish & Protect Antioxidant Moisturizer. Prices range from $65 to $200, and the products are housed in airless packaging with piston pumps. Planted in Beauty will also sell a travel set of all seven products for $30.“We wanted the line to be very clear and edited, we didn’t want our consumer to have to guess,” Florio said. “Probably some of them are a little long, but we wanted the name to say exactly what the product does.”The products will launch direct-to-consumer, sold exclusively on the company’s web site. The idea is to create a sense of community — those interested or already immersed in plant-based or wellness-oriented lifestyles can come to the web site not just to buy products but for recipes and stories on nutrition and lifestyle. Food content will come from Florio and Tavoularis, a certified nutrition health coach, as well as certified chefs. That chef group has already created about 60 recipes exclusively for Well Within, according to Florio, and are “veganizing” certain recipe classics.The edible content is a precursor to Well Within’s addition of food. The company will add its first nutritional supplement in the next six months, but it plans to branch beyond that.“One day in the future we’ll be developing food products as well,” Tavoularis said.Through its web site, Well Within also offers health coaching through a network of certified professionals. “It’s similar to a personal trainer,” Tavoularis said. “It’s your personal mentor and guide to help you feel your healthiest through diet and lifestyle choices.” Health coaches are meant to simplify and tailor wellness plans specifically for each client.In order to get people to the web site and involved with the Well Within community, Florio and Tavoularis plan to use search and content marketing. The pair have also launched an Instagram account, and will seed Planted in Beauty with influencers.Down the line, the company plans to expand its beauty offerings. “Our next steps in beauty will be body, hair and then eventually makeup,” Florio said.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.