PARIS — With the Cellular Swiss Ice Crystal skin-care line, La Prairie aims to put aging on ice.
Its cream and dry oil, whose formulas use plants culled from the Swiss Alps, are due out in February worldwide, except in China. The products are considered “age-delaying fortifiers” by the company.
“La Prairie has discovered a powerful way to help your skin acclimate to the continuous assaults of the environment and aging,” explained Holly Genovese, vice president of training and motivation at the firm. “What we discovered were two seeming fragile plants and a tiny algae that were found growing in a crystalline world of ice, snow and relentless sunlight.”
La Prairie calls them “survivor plants” due to powerful inner systems that help them adapt to extreme environmental stress.
Purple saxifrage grows just below the summit of Dom, among Switzerland’s highest mountains, “at conditions so extreme that survival seems impossible,” said Daniel Stangl, La Prairie’s director of innovation.
The plant surrounds itself with ice crystals to combat effects of cold, ice and altitude. Meanwhile, soldanella alpina, a flower, melts ice and snow with fuel stored in its leaves so it can blossom. And Swiss snow algae — first used in La Prairie’s Cellular Power Complex — remains dormant in wintertime then becomes a crimson blanket on snow in spring.
“Our scientists have harvested their DNA protecting power, and now we sustainably grow these plants and have created a revolutionary Swiss Ice Crystal Complex, which includes advanced hydration technology, plant stem cell technology and more,” said Genovese, claiming: “We have found the secret to extreme survival for the skin, and we are the first.”
The Swiss Ice Crystal Complex “fortifies, renews and supports our skin in a myriad of ways,” continued Stangl, citing as an example its ability to protect mitrochondrial DNA from external stress, therefore securing the cellular energy supply. “[It] tested really beyond our wildest expectations.”
The new products are billed to help skin become more resilient against the signs of accelerated aging due to stressors including climate, UV light, pollution, lack of sleep and anxiety.
Alongside the complex, the cream (which can be used morning and night) also contains the likes of hyaluronic acid, shea butter, extracts of mallow, coffea bengalensis cultured stem cell and raspberry plus photo-reflecting agents.
Among its ingredients, the dry oil has the complex, pure lightweight oils — from sweet almond, sunflower seed and sea buckthorn berry, for instance — and plant extracts, such as from yellow gentian and mountain arnica. It may be used alone or mixed with a moisturizer in the morning and evening, and is said to strengthen skin’s natural lipid barrier. The 50-ml. cream and the 30-ml. dry oil will each retail for 260 euros, or $354 at current exchange, a new price point for La Prairie, according to Peter Gladel, global brand vice president.
While company executives would not discuss sales projections, industry sources estimate the Cellular Swiss Ice Crystal line could hit a target of $65 million in first-year retail sales worldwide.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)