PARIS — With the Cellular Swiss Ice Crystal skin-care line, La Prairie aims to put aging on ice.
Its cream and dry oil, whose formulas use plants culled from the Swiss Alps, are due out in February worldwide, except in China. The products are considered “age-delaying fortifiers” by the company.
“La Prairie has discovered a powerful way to help your skin acclimate to the continuous assaults of the environment and aging,” explained Holly Genovese, vice president of training and motivation at the firm. “What we discovered were two seeming fragile plants and a tiny algae that were found growing in a crystalline world of ice, snow and relentless sunlight.”
La Prairie calls them “survivor plants” due to powerful inner systems that help them adapt to extreme environmental stress.
Purple saxifrage grows just below the summit of Dom, among Switzerland’s highest mountains, “at conditions so extreme that survival seems impossible,” said Daniel Stangl, La Prairie’s director of innovation.
The plant surrounds itself with ice crystals to combat effects of cold, ice and altitude. Meanwhile, soldanella alpina, a flower, melts ice and snow with fuel stored in its leaves so it can blossom. And Swiss snow algae — first used in La Prairie’s Cellular Power Complex — remains dormant in wintertime then becomes a crimson blanket on snow in spring.
“Our scientists have harvested their DNA protecting power, and now we sustainably grow these plants and have created a revolutionary Swiss Ice Crystal Complex, which includes advanced hydration technology, plant stem cell technology and more,” said Genovese, claiming: “We have found the secret to extreme survival for the skin, and we are the first.”
The Swiss Ice Crystal Complex “fortifies, renews and supports our skin in a myriad of ways,” continued Stangl, citing as an example its ability to protect mitrochondrial DNA from external stress, therefore securing the cellular energy supply. “[It] tested really beyond our wildest expectations.”
The new products are billed to help skin become more resilient against the signs of accelerated aging due to stressors including climate, UV light, pollution, lack of sleep and anxiety.
Alongside the complex, the cream (which can be used morning and night) also contains the likes of hyaluronic acid, shea butter, extracts of mallow, coffea bengalensis cultured stem cell and raspberry plus photo-reflecting agents.
Among its ingredients, the dry oil has the complex, pure lightweight oils — from sweet almond, sunflower seed and sea buckthorn berry, for instance — and plant extracts, such as from yellow gentian and mountain arnica. It may be used alone or mixed with a moisturizer in the morning and evening, and is said to strengthen skin’s natural lipid barrier. The 50-ml. cream and the 30-ml. dry oil will each retail for 260 euros, or $354 at current exchange, a new price point for La Prairie, according to Peter Gladel, global brand vice president.
While company executives would not discuss sales projections, industry sources estimate the Cellular Swiss Ice Crystal line could hit a target of $65 million in first-year retail sales worldwide.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast