PARIS — With the Cellular Swiss Ice Crystal skin-care line, La Prairie aims to put aging on ice.
Its cream and dry oil, whose formulas use plants culled from the Swiss Alps, are due out in February worldwide, except in China. The products are considered “age-delaying fortifiers” by the company.
“La Prairie has discovered a powerful way to help your skin acclimate to the continuous assaults of the environment and aging,” explained Holly Genovese, vice president of training and motivation at the firm. “What we discovered were two seeming fragile plants and a tiny algae that were found growing in a crystalline world of ice, snow and relentless sunlight.”
La Prairie calls them “survivor plants” due to powerful inner systems that help them adapt to extreme environmental stress.
Purple saxifrage grows just below the summit of Dom, among Switzerland’s highest mountains, “at conditions so extreme that survival seems impossible,” said Daniel Stangl, La Prairie’s director of innovation.
The plant surrounds itself with ice crystals to combat effects of cold, ice and altitude. Meanwhile, soldanella alpina, a flower, melts ice and snow with fuel stored in its leaves so it can blossom. And Swiss snow algae — first used in La Prairie’s Cellular Power Complex — remains dormant in wintertime then becomes a crimson blanket on snow in spring.
“Our scientists have harvested their DNA protecting power, and now we sustainably grow these plants and have created a revolutionary Swiss Ice Crystal Complex, which includes advanced hydration technology, plant stem cell technology and more,” said Genovese, claiming: “We have found the secret to extreme survival for the skin, and we are the first.”
The Swiss Ice Crystal Complex “fortifies, renews and supports our skin in a myriad of ways,” continued Stangl, citing as an example its ability to protect mitrochondrial DNA from external stress, therefore securing the cellular energy supply. “[It] tested really beyond our wildest expectations.”
The new products are billed to help skin become more resilient against the signs of accelerated aging due to stressors including climate, UV light, pollution, lack of sleep and anxiety.
Alongside the complex, the cream (which can be used morning and night) also contains the likes of hyaluronic acid, shea butter, extracts of mallow, coffea bengalensis cultured stem cell and raspberry plus photo-reflecting agents.
Among its ingredients, the dry oil has the complex, pure lightweight oils — from sweet almond, sunflower seed and sea buckthorn berry, for instance — and plant extracts, such as from yellow gentian and mountain arnica. It may be used alone or mixed with a moisturizer in the morning and evening, and is said to strengthen skin’s natural lipid barrier. The 50-ml. cream and the 30-ml. dry oil will each retail for 260 euros, or $354 at current exchange, a new price point for La Prairie, according to Peter Gladel, global brand vice president.
While company executives would not discuss sales projections, industry sources estimate the Cellular Swiss Ice Crystal line could hit a target of $65 million in first-year retail sales worldwide.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty