The Estée Lauder Cos. Inc. will flash its new Mandarin accent in mid-October when it unveils Osiao, its first Chinese skin care line.
The luxury-priced brand was developed by the New York-based company’s Beauty Bank division in partnership with Lauder’s local research and development operation, the Shanghai Asia Innovation Center. Osiao will be launched in two Lane Crawford stores in Hong Kong. Reportedly, Lauder eventually expects to expand the new brand’s distribution into Mainland China.
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