By  on July 25, 2008

A downtrodden economy — and the worries it brings — can wreak havoc on one’s beauty, deepening frown lines and cultivating crops of gray hairs. It’s enough to prompt beauty devotees to put down their lipsticks and surrender.

But amidst the hopelessness, an enterprising group of marketers is working to widen the scope of beauty to wellness. Wielding an inside-outside approach, they are touting ingestible supplements — pills, candies and drinks — as an integral, but lacking, part of women’s daily beauty routines.

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