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Those who want to use L’Occitane’s newest cream will have to make it themselves. Ma Crème Nature, $42, comes with all the ingredients needed to concoct a moisturizer including an empty glass jar, a concentrated preparation of organic olive tree extracts and a packet of enriched plant oils, all designed to be mixed with spring water, refrigerated and ready for use. “The preservative-free, ecocert-certified organic formula is supported by keeping the active ingredients separate until you’re ready to use it,” says Denyse Deane, skin care product manager. “Upon mixing, you will have a smooth moisturizer that will replenish skin, especially perfect for the change of the seasons.”
This story first appeared in the April 10, 2009 issue of WWD. Subscribe Today.