Joe Magnacca, the chief executive officer of Massage Envy, knows a thing or two about private labels. Magnacca spearheaded the growth of proprietary brands, such as DeLish, during his tenure as president of Duane Reade and then president of daily living products and solutions at Walgreens.It is no surprise he’s following the proprietary brand route at Massage Envy. The move comes as private-label beauty sales are growing faster than the overall market. Euromonitor reported U.S. private-label beauty and personal-care brands produced more than a 4 percent share of market in 2016 (the most recent information released), up from 2.5 percent a decade ago.This month, Massage Envy is rolling out CyMe, a private-label skin-care brand that will be sold throughout its nearly 1,200 locations.CyMe, Magnacca said, is an extension of the work of the company’s aestheticians. “Our membership model drives monthly services, so our service providers truly get to know their clients and understand their skin-care goals, concerns and struggles. CyMe was born from these insights and expertise,” Magnacca said.The additional skin-care items supplement a growing menu of services. Last year, the company, which is the nation’s largest provider of therapeutic massages and facials, started broadening its skin-care services to pilot nonsurgical procedures, such as chemical peels and microderm infusions, while building out its retail skin care. PCA Skin and Image Skincare were added to the retail offer.At that time, Magnacca called skin care a best-kept secret, accounting for about 7 percent of its business with potential to more than double. Indeed, he said, accelerating interest in skin care prompted the need to add a house brand. “Our skin-care business is exploding. More and more, women are interested in skin care and willing to invest in keeping their skin healthy. Our aestheticians, who do thousands of services every day, see and hear these concerns firsthand,” he explained. The retail products are offered to encourage a daily routine to help maximize the spa experience.Clients feel that at-home, daily skin care is often complicated and intimidating, Magnacca added. “They [consumers] want products that work, that make their skin-care routine simple, and that address their specific needs, from hydrating to refining to purifying. We designed CyMe with that in mind.”The CyMe line is a small, curated selection of skin-care products are mostly in mask form, such as an Oxygen Bubble Sheet Mask and an Exfoliating Foot Mask. Prices range from $8 to $30. The company has plans to roll out other items under the logo.“We see huge potential in the growth of our CyMe line. We are uniquely positioned to treat skin from head to toe through our massage services, so applying our facial skin-care expertise to the body will be our next step in the evolution of the line,” Magnacca said.
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle