By  on September 3, 2010

Maybelline New York aims to change the way a woman buys makeup for her face — especially how she shops for it in the drugstore aisle.

The brand, which is ranked as the leader in cosmetics for the four-week period ended Aug. 10, grew 15 percent to a 20.2 percent dollar share, according to sales data from SymphonyIRI Group.

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