Sarah McNamara, founder of Miracle Skin Transformer, is taking an ethnic turn with the cosmetics brand while targeting a major specialty store chain in an effort to hit the $5 million mark in annual sales this year.
The brand also is eyeing international distribution, in markets such as the U.K., Asia, Australia and New Zealand.
So far, sales on the Web, where the brand was launched last summer, have “blown out.”
McNamara has introduced three new shades for black, Latino and Asian consumers as well as a men’s product — plus the “next” item, called Treat & Conceal, is to be launched in the March-April time frame.
The trio of new Miracle Skin Transformer items come in medium tan, dark and deep dark shades. The new hues bring the total assortment for women to seven products — SPF 20 facial illuminators priced at $48 for each 50-ml. tube.
The men’s product, called Miracle Skin Transformer for Men, is a “tweaked” version of the original colorless shade, released last year. Like existing products, the men’s item is designed to minimize fine lines, reduce redness and smooth skin with naturally derived silicone.
Treat & Conceal, priced at $36 for a 15-ml. tube, is designed to conceal fine lines and wrinkles and protect the skin. The item, which will be available in three shades — light, medium and medium dark — can be used around the eyes, McNamara noted. Treat & Conceal is intended to reduce the appearance of hyper-pigmentation with vitamin K and plant-derived collagens.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
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The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
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Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion