Melania Trump is taking caviar from canapés into skin care, with the launch of her line, Melania Caviar Complexe C6.
This story first appeared in the October 19, 2012 issue of WWD. Subscribe Today.
Set to roll out in the spring, the six-piece collection will be enriched with vitamins, blended with caviar to “repair, hydrate and renew” the skin.
The formula will also include a proprietary technology to address advanced signs of aging, based on three causes — loss of nutrients, lack of receptivity and extrinsic stress.
Trump said the line contains proteins, collagen builders, oxygen boosters and antioxidants.
“I have always believed in taking care of yourself both inside and out,” she said. “I am proud to bring my passion for healthy and beautiful skin to everyone all across the world.”