The fruits of Memebox's labor — including a massive strategy shift — are about to launch in Ulta Beauty stores.The company is introducing two private label skin-care brands, I Dew Care and Nooni, online at Ulta on June 26 and in 300 bricks-and-mortar doors July 10. Ulta will launch 14 stockkeeping units from each line."It's our first major partnership for the U.S. market," said Dino Ha, chief executive officer of Memebox. "We're starting with 300 stores, but our hopes are quite big on this and I think Ulta is interested in taking this further."The launch comes after Memebox closed a $60 million venture capital round in 2016, with plans to center its attention on China. But now the company is focusing on its private label brands in the U.S. because China has been tougher on imports of Korean beauty following political tensions between the two countries. It also changed its web site, once a distributor of South Korean beauty products, to a content platform (since then, active users on the site have increased 60 percent, Ha said).I Dew Care is actually a re-branded version of Memebox's former Bonvivant line, which focuses on glowing skin."It's hard to resonate with the U.S. target audience, but we worked on this project for more than a year — we're keeping the [South] Korean beauty DNA," said Ha. "One of the primary focuses for the redesign was around copywriting, so that the product names and the brand names resonate with the audience. Ulta has been very helpful in understanding the U.S. audience better."The line includes a mask called Disco Kitten, which is a renamed version of Bonvivant's signature chrome mask. In connection with the Ulta launch, I Dew Care is bringing two new masks — Ginger Aide and Berry Bubbly — to market, plus a collection of its five best-selling clay masks.[caption id="attachment_10917081" align="alignleft" width="300"] FIve bestselling masks will be sold as a set at Ulta Beauty.[/caption]For Ulta, Nooni is introducing Snowflake Jelly Cleansing Oil, a jelly-like cleanser that transforms into oil when applied onto skin and can dissolve makeup.Memebox's products are rolling out in Ulta as the retailer looks to up its K-Beauty offerings."[K-Beauty] is so full of innovation, we are always adding brands and products with the aim of offering them first," said Julie Tomasi, senior vice president of merchandising at Ulta Beauty. "Memebox is such a strong curator of the best of the best in K-beauty."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)