Clarins is putting more of an emphasis on men's shaving.
The firm, which introduced Clarins Men in fall 2002, is set to launch two aftershaves and an SPF 40 sunblock this spring.
The aftershaves, one of which is designed to soothe and the other to energize, are a first for the brand, which has so far taken a treatment — rather than shaving — approach to men's grooming.
"We didn't initially launch [Clarins Men] with shaving," noted Caroline Pieper-Vogt, senior vice president of marketing for the Clarins brand, who added that positive performance of the men's line and customer requests for shaving products led to the creation of the aftershaves.
The soothing aftershave (75 ml.), which is designed to repair and improve elasticity, and the energizing aftershave (100 ml.) are each priced at $24. The sunblock, called UV Protection ($40 for 30 ml.) targets guys who want "light, almost invisible, high-level protection every day," said Pieper-Vogt.
The trio is expected to reach Clarins' full U.S. distribution of about 1,200 stores next month and will primarily be supported via sampling. Industry sources estimate the new Clarins Men items could do $2 million in first-year retail sales.
Clarins Men, which will include 19 products with the addition of this shave-sunblock trio, was said to be among the top seven men's prestige skin care brands last year, according to market sources.
Other top players in the category included Clinique's Skin Supplies for Men, Lab Series, Zirh, Anthony Logistics, Jack Black and Kiehl's.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty