MyChelle Dermaceuticals is about to join the list of skin-care brands branching into color.The business, which makes prestige-priced natural skin-care products, is adding three new stockkeeping units to its lineup this August and launching color for holiday.For summer, MyChelle is launching Perfect C Cleansing Oil, $18, which contains l-ascorbic acid, baobab oil and tamanu oil; Perfect C Eye Cream, $29.50, which is made with l-ascorbic acid, plant stem cells and hyaluronic acid, and Remarkable Retinal Night Cream, $40, which contains retinal (Vitamin A), chronoline peptide and monk's pepper.The cleansing oil is meant to hydrate skin, and can be used with or without water. Either way, when rubbed, the product transforms into a lather and can be used to remove makeup."The whole purpose is to protect the barrier of the skin," said Kimberly Heathman, chief marketing officer.The three products will launch in about 2,000 doors in August, including Whole Foods locations. MyChelle's Whole Foods distribution partnership is what has prompted the brand's move into makeup products, according to Kimberly Heathman, chief marketing officer of MyChelle."They came to us and said, 'when are you going to do color? You've got guaranteed space,'" Heathman said. "And I'm thinking to myself, 'we've got guaranteed space? I can do color.'""It's something we've been looking at, but it's been hard," Heathman continued. "In the lip category in particular, it's hard to get around some of the synthetic colors, particularly as you get to the reds and purples and blue tones."But MyChelle got around those synthetics for its Sheer Lip Tints in sheer, berry, wine and nude. The products mark the brand's first foray into makeup. The plan is to sell them at Whole Foods and other distribution points, and then continue working with Whole Foods to develop the rest of the color line, which will include foundations, Heathman said.MyChelle is one of a handful natural brands that have gone into color — Burt's Bees has colored lip balms, Tata Harper has tinted lip and cheek products and Juice Beauty makes foundations, lip and eye products.Makeup could potentially make up as much as 20 percent of MyChelle's business, industry sources estimated. The company has about $15 million in sales, according to industry sources, and is said to have hired Threadstone Partners to conduct a sale. Right now, the business is backed by private equity firm Encore Consumer Capital.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)