Natural skin-care brand MyChelle Dermaceuticals is moving from the natural channel to mainstream retail.MyChelle, which makes prestige-priced natural skin care and color cosmetics, has primarily been sold through natural grocers such as Whole Foods (now owned by Amazon) — until September, when it will enter Kohl’s stores and kohls.com. This is the brand’s first major brick-and-mortar retailer outside the natural channel.“We really see consumer demand for premium natural skin care that’s also efficacious,” said Maggie Joslyn, director of communications and digital strategy for MyChelle. “Kohl’s will introduce MyChelle to a broader customer segment who is seeking clean skin care but may not be shopping the conventional natural channels.”An assortment of 17 stockkeeping units will launch in 324 Kohl’s doors and online next month. Joslyn noted that the brand is not concerned about the retailer’s recent announcement that it is downsizing stores, as the brand is focused equally on e-commerce as it is on brick-and-mortar.Included in the Kohl’s assortment are two of MyChelle’s hero antiaging lines, Remarkable Retinal and Perfect C Radiance, both of which offer natural alternatives to traditional Vitamin A and C treatments.“We’re seeing ourselves finding more opportunity in less traditional avenues because our brand is such a hybrid — natural, clean products, but with proven efficacy,” Joslyn said. “The consumer has evolved into expecting natural products to really work, and more people are becoming that natural consumer — people are expecting natural products now.”Other MyChelle items going into Kohl’s include sun protection products, serums, creams, cleansers and the Perfect C Pro Speed Peel, which contains 10 percent L-ascorbic acid.Said Joslyn of MyChelle’s further plans to expand into mainstream retail, “There are definite plans in place to do that and conversations [happening].”In June, WWD reported that MyChelle has about $15 million in sales, according to industry sources, and is said to have hired Threadstone Partners to conduct a sale. The business is currently backed by private equity firm Encore Consumer Capital.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion