Perhaps best known for his wearable color cosmetics and their imaginative names (Orgasm blush, anyone?), François Nars feels strongly that even the best shades can’t hide neglected skin.
To that end, he is launching NarsSkin, a nine-stockkeeping-unit skin-care collection, which will be on counter in August at Saks Fifth Avenue and elsewhere in September. It is an overhaul and an updating of the brand’s skin-care offerings, complete with new formulas and packaging.
“We developed a skin-care line that focused on light-reflecting properties with anti-aging benefits,” said Nars. “Simplicity was also very important to me, getting to the root of the products and their function as reflected in their names — I don’t like it when beauty becomes too complicated. We really have a line that stands by itself — it’s a light catcher. Light is a key element to the entire line because it plays a huge role in how healthy skin can look. Skin care should reflect the light and makeup should catch it.”
Proper skin care can also allow for more seamless makeup application and prolonged foundation wear, he noted. “When I launched Nars in 1994, one of my biggest goals was to also create a skin-care line one day,” he said. “With the new NarsSkin, we wanted to keep the spirit of the original skin-care line but develop improved formulas. It not only aligns with my philosophy that beautiful makeup starts with beautiful skin, but also my obsession with light. The new skin-care line, in a very simple way, helps to achieve better skin. We also improved the packaging. It almost looks like a white pearl. It really gives the idea of transparency and fragility of the skin.”
One of the key ingredients in the line is the proprietary Light Reflecting Complex, which is utilized in every sku unit. It is said to provide essential moisture and minerals to the outermost layer of the skin, stimulate natural exfoliation and cell turnover, and optically enhance light reflection with Light Active Micro Prism, a part of the complex.
“François Nars has always been passionate about skin care and the need for luminous skin to serve as the foundation for beautiful makeup,” said Louis Desazars, chief executive officer of Nars Cosmetics. “As a brand rooted in makeup artistry, it’s important that the skin-care line reflect that. NarsSkin addresses what customers want most — youthful luminosity and skin care that enhances their makeup application and wear.”
The line is comprised of Optimal Brightening Concentrate, $72 for 1 oz.; Gentle Cream Cleanser, $29 for 4.25 oz.; Purifying Foam Cleanser, $29 for 4.9 oz.; Double Refining Exfoliator, $34 for 2.8 oz.; Multi-Action Hydrating Toner, $32 for 6.7 oz.; Total Replenishing Eye Cream, $55 for 0.52 oz.; Luminous Moisture Cream, $62 for 1.7 oz.; Aqua Gel Luminous Oil-Free Moisturizer, $58 for 1.8 oz., and Aqua Gel Luminous Mask, $39 for 2.6 oz. It is expected to appeal to consumers in their 20s through 50s.
The line will be carried in about 200 department and specialty store doors in the U.S. after its one-month exclusive at Saks Fifth Avenue. While Nars and Desazars declined comment on the line’s sales projections, industry sources estimated that the line could do $15 million at retail globally in its first year on counter. It will be promoted through sampling, direct mail, in-store merchandising and events.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)