Perhaps best known for his wearable color cosmetics and their imaginative names (Orgasm blush, anyone?), François Nars feels strongly that even the best shades can’t hide neglected skin.
To that end, he is launching NarsSkin, a nine-stockkeeping-unit skin-care collection, which will be on counter in August at Saks Fifth Avenue and elsewhere in September. It is an overhaul and an updating of the brand’s skin-care offerings, complete with new formulas and packaging.
“We developed a skin-care line that focused on light-reflecting properties with anti-aging benefits,” said Nars. “Simplicity was also very important to me, getting to the root of the products and their function as reflected in their names — I don’t like it when beauty becomes too complicated. We really have a line that stands by itself — it’s a light catcher. Light is a key element to the entire line because it plays a huge role in how healthy skin can look. Skin care should reflect the light and makeup should catch it.”
Proper skin care can also allow for more seamless makeup application and prolonged foundation wear, he noted. “When I launched Nars in 1994, one of my biggest goals was to also create a skin-care line one day,” he said. “With the new NarsSkin, we wanted to keep the spirit of the original skin-care line but develop improved formulas. It not only aligns with my philosophy that beautiful makeup starts with beautiful skin, but also my obsession with light. The new skin-care line, in a very simple way, helps to achieve better skin. We also improved the packaging. It almost looks like a white pearl. It really gives the idea of transparency and fragility of the skin.”
One of the key ingredients in the line is the proprietary Light Reflecting Complex, which is utilized in every sku unit. It is said to provide essential moisture and minerals to the outermost layer of the skin, stimulate natural exfoliation and cell turnover, and optically enhance light reflection with Light Active Micro Prism, a part of the complex.
“François Nars has always been passionate about skin care and the need for luminous skin to serve as the foundation for beautiful makeup,” said Louis Desazars, chief executive officer of Nars Cosmetics. “As a brand rooted in makeup artistry, it’s important that the skin-care line reflect that. NarsSkin addresses what customers want most — youthful luminosity and skin care that enhances their makeup application and wear.”
The line is comprised of Optimal Brightening Concentrate, $72 for 1 oz.; Gentle Cream Cleanser, $29 for 4.25 oz.; Purifying Foam Cleanser, $29 for 4.9 oz.; Double Refining Exfoliator, $34 for 2.8 oz.; Multi-Action Hydrating Toner, $32 for 6.7 oz.; Total Replenishing Eye Cream, $55 for 0.52 oz.; Luminous Moisture Cream, $62 for 1.7 oz.; Aqua Gel Luminous Oil-Free Moisturizer, $58 for 1.8 oz., and Aqua Gel Luminous Mask, $39 for 2.6 oz. It is expected to appeal to consumers in their 20s through 50s.
The line will be carried in about 200 department and specialty store doors in the U.S. after its one-month exclusive at Saks Fifth Avenue. While Nars and Desazars declined comment on the line’s sales projections, industry sources estimated that the line could do $15 million at retail globally in its first year on counter. It will be promoted through sampling, direct mail, in-store merchandising and events.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
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With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)