By  on March 13, 2009

ANAHEIM, Calif. — Those in the mainstream beauty industry could use a dose of whatever natural beauty brands are taking.

At Natural Products Expo West, which took place March 5 to 8 in the convention center here, some 53,000 attendees scoured the booths of 1,900 vendors of food, health, pet, alcohol and beauty merchandise. The group of beauty products vendors, dwarfed by the others in the 300,000-square-foot trade show space, was among the most upbeat about business prospects, and the progress being made by companies toward transparency and healthy formulations.

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