Amidst goals of spending less, working out more and maintaining a healthier diet, beauty consumers also are undoubtedly vying for a younger appearance. To wit, multiple beauty brands, including Nuxe, Fresh, Kiehl’s, Yves Rocher and Merle Norman, will be ushering in antiaging solutions early this year.
Utilizing its proprietary Super 7 Complex, Fresh’s Lotus Youth Preserve Face Cream, $42, is said to improve radiance, clarity and aid in collagen synthesis. Incorporating ingredients found in nature — lotus flower extract, blue-green algae and fig fruit extract — as well as vitamins C and E, the cream, according to the brand, will provide a full day of moisture, improve elasticity and defend against wrinkles. “What sets Lotus Youth Preserve Face Cream apart from other moisturizers is the fact that it is the ultimate hydrating cream on the market today,” said Fresh cofounder Lev Glazman. “One of the most important things needed to preserve a youthful appearance and to prolong the life and health of the skin is hydration — the loss of hydration ages our skin very quickly.”