By  on January 12, 2017
Alessandra Ferri for No7.

The Walgreens Boots Alliance has big plans to build brand awareness for No7 in the U.S. market.

It starts with skin care. No7, the skin-care and cosmetics line that is exclusive to Boots pharmacies in the U.K., is unleashing this week a new serum and digital ad campaign in the U.S. market. The product, Lift and Luminate Triple Action serum, which was along with the campaign was introduced in the U.K. last year, is No7’s biggest launch here for this year. The campaign, called Ready for More, is fronted by the 53-year-old ballerina Alessandra Ferri, who came out of retirement in 2013 to continue dancing professionally.

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