The Walgreens Boots Alliance has big plans to build brand awareness for No7 in the U.S. market.
It starts with skin care. No7, the skin-care and cosmetics line that is exclusive to Boots pharmacies in the U.K., is unleashing this week a new serum and digital ad campaign in the U.S. market. The product, Lift and Luminate Triple Action serum, which was along with the campaign was introduced in the U.K. last year, is No7’s biggest launch here for this year. The campaign, called Ready for More, is fronted by the 53-year-old ballerina Alessandra Ferri, who came out of retirement in 2013 to continue dancing professionally.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)