Nourish Organics, the only beauty brand in Whole Foods to brandish a USDA Certified Organic label, is branching out — first with its first facial skin-care line, then with a new antiaging body range called Promise, to be sold on QVC in February.
“What’s interesting about Whole Foods is that it has one of the more difficult assortments to navigate, there are a lot of brands and a lot of fragmentation,” said Rob Robillard, president and chief executive officer of Sensible Organics Inc., adding that Nourish Organics has tripled in sales between 2012 and 2014. “What’s helping us be a success is that it’s a simple choice to recommend for people looking for the organic seal.”
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion