By  on January 9, 2014

Nourish Organics, the only beauty brand in Whole Foods to brandish a USDA Certified Organic label, is branching out — first with its first facial skin-care line, then with a new antiaging body range called Promise, to be sold on QVC in February.

“What’s interesting about Whole Foods is that it has one of the more difficult assortments to navigate, there are a lot of brands and a lot of fragmentation,” said Rob Robillard, president and chief executive officer of Sensible Organics Inc., adding that Nourish Organics has tripled in sales between 2012 and 2014. “What’s helping us be a success is that it’s a simple choice to recommend for people looking for the organic seal.”

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