LONDON — A newborn beauty brand is taking on the aging process here. NuBo, which made its debut in Harrods in November, is positioning itself as a “positive cosmeceutical.” For instance, it claims to offer cosmeceutical-strength formulations without controversial chemical ingredients, including parabens, petrochemicals and sodium lauryl sulfate.
“We want to promise immediate effects with long-lasting benefits, but when working on the formulations we were not willing to accept ingredients such as parabens,” said Ivana Santoro, NuBo’s marketing director, adding the line’s core target is women aged 30 to 65.
The collection boasts “Cell Dynamic” technology that is said to convert free radicals produced as a waste by-product by skin cells into oxygen and so stimulate cell renewal. “It’s like a recycling program,” said Santoro. “Sometimes the skin is overworked and produces so much waste that the effects of a lot of active antiaging creams plateau.”
NuBo, which was founded by Marina Shcherbinina, a former retail consultant, consists of Cell Dynamic The Essence, a serum; Cell Dynamic Day Performance SPF 20, a daily moisturizer; Cell Dynamic Overnight Recharge, a night cream, and Cell Dynamic Overnight Recharge Totale, a night cream for mature and dry skin. In addition, the line includes Intensive Treatments: Vitamin C 12 Percent Concentrate, Lifting Eye Serum, Hydrating Lipids Complex and Plumping Oxygen Boost, as well as two daily cleansers. There’s also Voile, a balm purported to be a treatment-makeup hybrid. Prices range from 30 pounds, or $46.45 at current exchange, for a 120-ml. pump bottle of cleansing mousse to 200 pounds, or $310, for a 30-ml. pump bottle of serum.
The brand, which made its debut exclusively in Harrods here on Nov. 28, will likely generate retail sales of 200,000 pounds to 250,000 pounds, or $309,678 to $387,098, in its first year, according to industry sources.
“We see NuBo as a key player in driving our skin care business forward in terms of innovation and technology,” said Marigay McKee, fashion and beauty director at the department store. “The Harrods beauty customer is increasingly savvy — seeking the most efficacious and cutting-edge products that are available.”
NuBo will be introduced in more U.K. doors, the U.S. and France in late 2009, according to Santoro.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)