LOS ANGELES — British skin care brand Nude has begun the second phase of a multichannel U.S. launch strategy that involves distribution in both the mass and prestige markets.
The London-based natural treatment line, which made its U.S. debut at Barneys New York last year, began rolling out earlier this month to 60 top-performing Sephora stores with 15 stockkeeping units, noted Nude co-owner Bryan Meehan, who said he anticipates the brand rolling out across the chain.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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