By  on August 19, 2008

LOS ANGELES — British skin care brand Nude has begun the second phase of a multichannel U.S. launch strategy that involves distribution in both the mass and prestige markets.

The London-based natural treatment line, which made its U.S. debut at Barneys New York last year, began rolling out earlier this month to 60 top-performing Sephora stores with 15 stockkeeping units, noted Nude co-owner Bryan Meehan, who said he anticipates the brand rolling out across the chain.

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