Olay aims to help women put their best face forward in the New Year.
Early next week, Procter & Gamble’s $2 billion skin-care line will launch a marketing campaign that cuts across all its subbrands called “Your Best Beautiful.”
“The campaign is about women not settling and being their best beautiful,” said Leigh Radford, vice president of global skin care at P&G. “When women feel beautiful, they stand taller and embrace life. There’s a skip in their step.”
Radford, who described the effort as “multilayered and unapologetic,” said the message will be communicated through affirmations, or first-person promises. “It brings a woman’s voice forward.”
It will be articulated across each of the subbrands — from Fresh Effects, a line tailored for young women, to Regenerist, an antiaging range.
The digital effort will launch on Monday, via a video on Olay’s social media channels. Radford said consumers will be able to share their best beautiful moments on Olay’s social media outlets. The digital campaign will be followed by TV, which will premiere during the Grammy Awards on Jan. 26, and print ads featuring the new Regenerist Luminous collection in February books.
The campaign follows past efforts such as “Love the Skin You’re In” and, most recently, “Challenge What’s Possible.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion