By  on May 23, 2008

For Procter & Gamble Co.'s Olay brand, it's all about improving skin tone this summer as the company introduces new items in the Definity, Total Effects and Regenerist lines.

To better understand the impact skin tone has on a person's confidence, Olay looked at a recent study in the March edition of the "Journal of the European Academy of Dermatology and Venereology," which explored the relation wrinkles and tone had to the perception of both health and age. For the study, doctors removed signs of aging — wrinkles, crow's-feet and skin tone — on 50 images of women, who were between the ages of 40 and 74. The images were then presented to 200 men and women who had to estimate the person's age, and rate on a scale from one to four the subject's perceived health based on the photo. Results showed that both skin tone and wrinkles and uneven pigmentation impacted the perception of female age and health. Results showed that the face where color was evened out had the highest health rate.

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