Origins is giving the industry a raspberry this spring with its Plantscription SPF 25 Anti-Aging Cream.
In February, the brand will harness the power of raspberry plant stem cells to deliver a high-performance skin-care offering, noted Jane Lauder, global president and general manager for Origins, Ojon and Darphin.
Lauder noted that since the brand’s 1990 founding, Origins has used the power of plants to create high-performance, natural skin care in department and specialty stores.
“The benefits of plant extracts are analyzed and studied to ensure only the purest and most efficacious ingredients are selected,” Lauder noted. “Then Origins takes it a step further by isolating the most potent elements of each ingredient and using the refined and purified extracts of its most active.”
Of the roughly 600 plant ingredients tested for Origins skin care yearly, only about a dozen make it into Origins products, added Dr. Lieve Declercq, vice president, basic science research Europe & Asia and global spokesperson for Origins.
For Plantscription, Origins selected the rubus idaeus variety of raspberry. “It was the one which contained the highest level of biologically active compounds,” noted Lynn Mazzella, senior vice president of global product development for Origins and Ojon, adding that the raspberry strain was identified in Sant’Angelo dei Lombardi, Italy. During the rebuilding after a 1980 earthquake leveled the town, a British expat planted raspberries, which took root in the town.
After being extracted, the raspberry stem cells are cultivated in a buffered saltwater solution to release their content, noted Declercq. That extract is used in Plantscription, which is said to contain 300,000 raspberry plant stem cells — which, like all plant stem cells, have a self-renewing quality — in every jar. Working in tandem with the stem cells is the Plantscription franchise’s signature antiaging ingredient, African Anogeissus. In Ghana, from where it is sourced, it is used as a natural wound healer. Together, they are said to deliver visibly corrected lines and wrinkles, as well as improved and lifted skin texture.
The product will retail for $55 for 1.7 oz. and will be available in about 1,500 department and specialty store doors globally. The consumer sweet spot, said Lauder, is expected to be women between the ages of 35 and 55.
While executives declined comment on projected sales, industry sources estimated that Plantscription could generate $20 million in first-year retail sales globally.
Print advertising will begin running in March fashion, beauty and lifestyle magazines, said Beth Spruance, vice president of global marketing for Origins and Ojon. A significant digital campaign is also in the works.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion