The brand’s latest mask series is holographic.
Global brand president and Estée Lauder granddaughter Jane Lauder details how the skin-care and makeup brand is adjusting amongst an influx of indie brands.
The brand will introduce a trio of products over the next month.
Research suggests that water infused with molecular hydrogen can alleviate everything from wrinkles to eczema.
The business will launch skin-care line Planted in Beauty in April.
The brand has also upgraded core ingredient Hadasei-3 for deeper skin penetration.
The line was created by a first-generation American of Kenyan descent based on family recipes and beauty traditions from 13 countries.
The San Francisco-based firm has taken a minority stake in the skin-care brand, and Medine has also made a small investment.