Dealing with sensitive skin and reacting to different natural products throughout her life, Johanna Peet, chief executive officer and founder of Peet Rivko, determined a white space in the natural beauty category that she tapped into with her plant-based skin-care line.“We call it next-level natural,” she said on her brand, which launched online in January. “We’re natural and we’re using all of these unrefined, organic ingredients, but we’re also leaving out a lot of the more irritating, harsh ingredients that you would find in a lot of natural lines.”When looking for a fresh face to front the brand, Peet tapped her childhood friend and actress, Aubrey Plaza, who also deals with sensitive skin.“I was never really interested in skin care or anything before, but as an actress [I’m] constantly having to put stuff on my face every day and [I’m] being pushed by a lot of different brands and products so it gets very confusing,” Plaza said. “There’s a lot of noise in that industry, so for me it was really great to have three really simple products to use as a foundation every day and to not have to put in any guess work.”Through Peet's research on synthetic ingredients and beauty industry regulations, she discovered that even though natural skin-care products boast wholesome ingredients, many of them were still harsh and toxic on the skin. To offer a safe alternative in the natural beauty category, she determined that the best way to treat sensitive skin was with a plant-based skin-care regimen that included just a few effective ingredients.“I realized that I’m caring about the food that I’m putting in my body, so I should also be caring about what I am putting on my body, the products I’m using every day,” she said. “We’re very rigorous about our ingredients and using the highest-quality plant-based ingredients with the idea that if you’re drinking green juice and eating a kale salad, then you should be putting on your body something of an equivalent quality and wellness factor.”The line consists of three products: Daily Moisturizer, Gentle Cleanser and Balancing Face Oil. The formulations are all natural, however are devoid of ingredients like essential oils, nut oils and floral extract, which can be harsh or cause reactions on the skin.For a gentle, yet effective three-step routine, the products include ingredients like aloe vera, green tea, avocado oil and prickly pear oil, which Peet ethically sources from within the U.S. and countries like Morocco and Kenya. While the products target sensitive skin, the line is meant for any consumer that wants a complete nontoxic skin-care regimen.“We’ve tried to build this ecosystem of vendors and suppliers that reflect our brand values and also care a lot about sustainability and minimizing environmental waste,” she said on being a sustainable brand. Along with ethically sourcing ingredients, Peet also uses recyclable packaging and bottles sourced from the U.S. and Europe.Peet Rivko’s three-product lineup is available online and launched Tuesday on Kindred Black, an e-commerce site that carries eco-friendly products. The line ranges from $30 to $46 and is sold as a set for $115 and in a travel-sized version for $46.Next up for the brand, Peet plans on launching a body oil in April and is in talks with various wholesalers to broaden the brand’s distribution later in the year.“[We] are a values-driven brand and we are trying to educate consumers about how unregulated the industry is and how they do need to pay attention to ingredients,” Peet said. “We’re a new generation of retail brands that are connecting with consumers in a really meaningful way by being transparent and authentic.”
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.