Philosophy, creators of motivational and aptly named products like Amazing Grace and Hope in a Jar, will add to its Miracle Worker family — Miraculous Anti-Aging Retinoid Eye Repair in January. The product, which is existing in the Philosophy lineup, will be updated with an exclusive high performance retinoid called HPR, said to make retinoids safe for the eye area.
Designed by chairman and founder of Molecular Design International Inc., Dr. William Purcell, HPR is said to reduce fine lines, wrinkles, discoloration and uneven skin tone. This ingredient will replace an older version of the retinoid currently in the formula.
“I knew that retinoids were effective but they were (most of the first generation) all irritating — I took the molecule and removed part of the moiety that is the acidic part and substituted another part which calm the molecule down and it worked,” said Purcell.
Added vice president of global marketing David Booth, “[Miraculous Anti-Aging Retinoid Eye Repair] is the rock star that will replace the old [eye cream].” The HPR molecule is combined with gaba, a “botoxlike ingredient” that boasts instant gratification by relaxing and softening the appearance of wrinkles; a peptide blend, said to improve elasticity and prevent under-eye bags, and pro vitamin C to help boost natural collagen and improve uneven skin pigmentation. “[It’s] silicon based, very velvety texture; a perfect laydown to protect the skin,” said Booth. “[It] acts like a barrier repair, you get soft focus technology, [and] it smooths out lines and wrinkles.”
Retinoids — one of the most prescribed antiaging skin-care ingredients — were originally created as a solution for acne. Said to stimulate cellular renewal and increase collagen production, past formulations were too harsh for the eye area. “[This is] the first time, to our knowledge, a second generation retinoid has ever appeared in an eye product,” said Booth. “This is the future.”
Available January in Sephora, Nordstrom, Macy’s and Ulta as well as online (qvc.com and philosophy.com) for $65, Miraculous Anti-Aging Retinoid Eye Repair is geared towards consumers already fighting the signs of aging. The brand plans to utilize national advertising and digital campaigns, as well as enhance its online presence with a revamped Web site. Industry sources estimate first-year Miraculous Anti-Aging Retinoid Eye Repair retail sales to be up to $5 million. “The roots of the brand will always be in skin care but what’s really unique about the brand is this sort of blend of science and inspiration,” said Booth.