By  on July 11, 2014

Coty’s Philosophy brand is turning a page.

Philosophy is emphasizing its skin-care roots while creating a new charity devoted to well-being.

“Philosophy combines science and inspiration, empowering beauty from the inside out,” said Jill Scalamandre, chief marketing officer of the skin-care division of Coty Inc. Quoting from the brand’s new manifesto, she continued, “We encourage conversation, we embrace generosity, we inspire beautiful skin as well as beautiful days, so you can feel confident that everything is possible.”

While the brand is known for emblazoning its philosophies on all of its products, Scalamandre pointed out that Philosophy was originally a spin-off of Biomedic, founder Cristina Carlino’s first company. Biomedic, which Carlino sold to L’Oréal in 2001, is widely credited with creating the “lunchtime peel,” and when Carlino founded Philosophy, she kept peels as the core of the brand’s skin-care sales. When Coty acquired Philosophy in 2010, it continued that skin-care emphasis, said Scalamandre. “Peels are still at the heart of our line,” said Scalamandre. Scalamandre noted that 58 percent of Philosophy’s sales are done in skin care. Fragrance accounts for 27 percent, she added, with the remainder done in bath and body and miscellaneous products.

No Reason to Hide, the brand’s newest skin-care offering, is a product duo intended to treat a variety of skin imperfections, including blotchiness, darkened and enlarged pores, rough texture, redness, dark spots and acne scars. “We believe it’s the first all-in-one solution proven to treat skin imperfections from any source,” said Scalamandre. No Reason to Hide Multi-Imperfection Transforming Serum, $68 for 1 oz., is a daily treatment designed to be applied under moisturizer or foundation. No Reason to Hide Skin-tone Perfecting Moisturizer, $45 for 1 oz., is an instant skin-tone perfecting moisturizer, said Scalamandre. She noted that the duo is designed to “prevent further imperfections from appearing.”

The key ingredient in both products is brown algae. “In general, brown algae contains superantioxidant powers and is excellent at combating free radical oxidation,” said Scalamandre. “Coty’s exclusive strain of brown algae was selected for its unique ability to follow and interrupt the complete pathway of melanin formation from the very first signals initiated by UV exposure or damage to skin.”

The products will be available in August at philosophy.com and in September in the brand’s full distribution, about 1,800 department and specialty store doors in the U.S. While Scalamandre declined to discuss sales projections, industry sources estimated the duo could do upward of $10 million at retail in its first year on counter.

Next week, the brand will unveil its charity arm, the Hope & Grace Initiative. Philosophy will dedicate 1 percent of all sales to community-based organizations working to empower women through the promotion and treatment of mental health. The program will be launched next week on philosophy.com. Beginning in January, 1 percent of all sales will be devoted to the cause. Scalamandre noted that within five years, the Hope & Grace Initiative is projected to donate more than $10 million. The charity takes its name from Philosophy’s two best-selling products, Hope in a Jar moisturizer and Amazing Grace fragrance. Philosophy will annually give multiple grants of $25,000 to support hundreds of qualified organizations around the world, said Scalamandre.

“More than any other issue, mental well-being is directly connected to the spirit of the Philosophy brand,” she said, pointing out that the brand’s packaging has always carried uplifting messages. “In addition,” she said, “Philosophy becomes the first global skin-care and fragrance brand to make a brand-wide commitment to dedicate at least 1 percent of all sales toward philanthropic efforts — with no product restrictions.”

The first grant is being given to Bring Change 2 Mind, a national antistigma organization cofounded by actress Glenn Close with the mission to raise awareness and work to end the stigma and discrimination surrounding mental illness.

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